Westminster Insight
Branding | Colour System | Consultation
Westminster Insight - a subdivision of Knowledge Exchange Group - is a UK based thinktank that delivers timely events that provide legislative information and contribute to important debates helping shape cultural change. They offer a platform for people to come together to promote and share initiatives, causes, best practices, and ideas.
Brief
Westminster Insight and it’s sibling brands have a well-established aesthetic in their industry using a broad colour palette to visually separate and define the different sectors that they service. They required a brand update and better defined system of bold colours to level up their brand and twelve different sectors that .
Solution
Working with the CMO, we brought the aesthetic component of Westminster Insight’s brand to modern standards creating the best foundation to demonstrate their updated positioning. Through further collaboration with their team, we developed vision and mission statements that aligned with their objectives during COVID.
The design pairs an updated, friendly colour palette correlating with the twelve areas of government they provide education and events for. The design and positioning also translates into their sibling brands from other municipalities in the UK.
