Branding.
With The Pattern Project being very personal, I wanted to inject as much of myself in to the branding as possible. I created a custom font called “Fraser’s Handwriting” based on my own to be used for the logotype and prominent title text. This playful font is paired with a clean sans serif for body text. I wanted the colours to be soft and warm. All shared illustration images have a peach hue to give them warmth, which is offset by a bold turquoise to draw the eye. The logo icon uses recognizable shapes from my own illustration style, simultaneously displaying symmetry and the random nature of the style.