headversity

Creative Leadership | Project Management | Cross-Discipline

headversity is a start-up dedicated to bringing mental health and wellbeing education to the workforce as part of their organization’s benefit system. The approach provides science-based lessons and practices in short form consumable content in individual and team formats. My role was ownership of creative elements across the curriculum, product and marketing materials as well as growth and management of the creative teams.

Startups are my playground and I utilized my cross functional knowledge to bring an updated, tech-forward aesthetic to headversity’s product and communications.

As headversity grew my role evolved to growing and developing the creative departments across the business including the graphic design team, video production teams and dedicated UI team.

Senior Graphic Designer

Design Lead

Senior Manager, Creative

With the new creative direction and teams establish my focus shifted to communications and marketing. The key objective was to effectively communicate the range of products and information provided by headversity to their clients and the people learning from the different lessons and practices.

  • Since joining, headversity has grown from 15 employees to near 100 and acquired The Respect Group. I sustainably grew the different creative departments to provide full-service production of all materials in product, client facing and generally across the business.

  • My role within the marketing team focuses on headversity as a brand in a relatively new product space. Communication of the difficult subjects covered in headversity’s curriculum requires careful consideration and thought. headversity also meets clients where they need help, speaking to very specific needs of the client to ensure the training ecosystem resonates as much as possible.

  • Over the last three years I have worked with the C-Suite and all creative teams to evolve the brand aesthetic and communications to be tech-forward and inclusive, and that speaks to a wide audience. The brand focuses on light, breathable visuals that represent a wide range of people to demonstrate how everyone has Mental Health that needs cared for.

  • Sensitively and clearly showing the difficult subjects addressed in the training requires a clear understanding of how people interpret imagery and iconography. The visuals put into our trainings are a combination of abstract, real life imagery and animations to help every person become their own mental health expert.

  • The product approach has a clear and engaging journey immediately from the learner first opening the app all the way through their resilience journey. I worked with the UI and dev team to implement WCAG 2.1 accessibility standards and the headversity brand aesthetic.

  • A major part of headversity’s curriculum is provided through engaging animation. A key part of my role is not only to produce animations for the lessons, but to understand and effectively implement production workflows across the creative departments.