Product | Packaging | UI

BoBo Buddies was a premium soft toy brand dedicated to creating high quality, functional toys at reasonable prices. After a successful showing on UK’s “Dragon’s Den” where the owner, James, received all five offers the company grew to supplying 800 retailers nationally with their blanket backpack. After this time, they needed to diversify by creating new ranges to compete in an ever saturated market.

Using multidisciplinary knowledge, I unified the creative direction of the business across social media graphics, redesigning their exhibition stand, creating new product lines and updating the overall company branding.