Advance Online
Branding | Illustration | Graphic
Advance online is a full service marketing and web design agency in the UK. Their work with local businesses in South London helps grow and build them in ways that would not be possible without their knowledge and support. Their previous branding clearly demonstrated their
Brief
They required a full rebrand of their company to bring them up to modern standards and helping demonstrate their committed and energetic approach to their projects.
Solution
A key message Advance Online wanted to convey with their new branding was, when it comes to your business, all the amazing work behind the scenes that you can’t see are just as important as those pieces that you can. This manifests in the use of negative space highlighting the “A” and the “O” in the logo icon. The business name clearly demonstrates the business objectives and allowed for the icon to be more abstract. The use of negative space was brought into other visual components to the branding such as the icons and illustrations.
